The original business framework of Studio Visuals, the gallery was based on renting the whole 700 square feet of space to a single artist. That type of buisness model is no longer sustainable in the era of the online store and this morphed economy. Regardless of technology, market research shows that people are still very much interested in products which they can touch & feel. Inspired by other arts marketplaces in the downtown core who boast of waiting list of artists, we feel there is capacity and a market for artists to interact in a actual physical space in a community. Studio Visuals is the brick and mortar space where2 Hands Create.art market space will be held.The garage door will open again in the summer and fall of 2016 for 2 Hands Create.
The Collaboration Curators experience of last summer’s pop up shops at Studio Visuals were the catalysts for 2 Hands Create. experiment. Last summer’s Pop Up Shops expectations of heavy foot trafficked escapades were dashed by the corporate and city planners of the Pan Am Games. While the Pan Am games sounded like a great foot traffic magnet, things did not work out as planned. The cement barriers and chain link fence materialized to keep the athletes from escaping and prevented city visitors from exploring Queen Street East between Sumach and River. Corktown businesses, who had readied themselves for the dilluge of shoppers were all foiled. It was lonely on our little strip of Toronto. All the foot traffic was diverted into the Distillery District. By the time the barriers were gone, a cold and windy Autumn was upon us. Not discouraged, the garage door opened for a one day event, the Autumn Light Creative Collective and low and behold the foot traffic appeared. The energy from the neighbourhood and artists was encouraging, supportive and an inspirational stepping stone to 2 Hands Create.. It is the next experiment, taking us on the path to identifying a sustainable arts business framework in this new economy.
2 Hands Create. will be looking for emerging and seasoned artists, makers creators and designers from Toronto who would like to submit applications to become a part of our curated market place. We will choose 8 -16 artists & designers to creatively merchandise and sell Fashion , Fashion Accessories, Home Decor, New Media, Paintings and Drawings created by your 2 Hands.
If you are an artist, maker, designer or creator, we invite you to come together to network, collaborate, encourage, inspire, support each other & interact with the community. Explore our call and apply to participate in our seasonal bricks and mortar curated arts market space.
The call for artists will launch on the 2 Hands Create website on March 30th , 2016.
The garage door will open again.